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2010 Toyota Prius IV

2010 Toyota Prius IVClick Photo To Enlarge

PRICING DETAILS

Invoice: $24,390

Retail: $26,200

Target Price: $26,200

COST OF OWNERSHIP: $28,396

VALUE RATING

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Pricing

Manufacturer Code1227
Base Invoice Price$24,390
Base List Price$26,200
Target Price$26,200
Destination Charge+ $750
Average Sales Tax and Fees+ $1,542
Gas Guzzler Tax+ $0
Consumer RebateVaries
Total Target Price$28,492
Dealer HoldBack$524
Dealer Advertising Fee1-3% MSRP (Est)