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2010 Toyota Prius IV

2010 Toyota Prius IVClick Photo To Enlarge

PRICING DETAILS

Invoice: $24,390

Retail: $26,200

Target Price: $26,200

COST OF OWNERSHIP: $28,396

VALUE RATING

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Overview

The Toyota Prius IV last had a manufacturer update on 10/01/2009. All new for 2010, the third generation Prius line-up changes significantly over last year. This year the Prius line-up is available in I, II, III, IV, and V trims (with the Base Prius I being released later than the other trim levels). Changes for this year include enhanced design and performance features such as a quieter, more spacious interior, multiple driving mode capability, steering wheel touch controls, moonroof with solar panels and Intelligent Parking Assist. Beginning in Fall 2009, select vehicles will feature Toyota's new Safety Connect and telematics service which comes with automatic collision notification, stolen vehicle locator, as well as emergency assist and roadside assistance. An available remote air-conditioning system allows the driver to turn on the A/C so the interior temperature for comfort has been adjusted before getting in the car. The Toyota Prius IV was last redesigned in 2010; no information is currently available on upcoming changes.

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