IntelliChoice.com Analysis of GM Price Cuts: 'BUYER BEWARE'

INTELLICHOICE.COM ANALYSIS OF GM PRICE CUTS: 'BUYER BEWARE'

CAMPBELL, CA (January 19, 2006) - IntelliChoice.com, the leading source for automotive ownership cost and value analysis, today announced a new section on its site to address General Motors' recent announcement of sweeping price cuts on more than 80% of the company's 2006 models.

Only at IntelliChoice.com, automotive shoppers can find comparison data that shows the "before and after" effect of GM's across-the-board reductions in manufacturers suggested retail price (MSRP) for more than 400 GM 2006 models.

"GM's price cuts are a big part of the company's turnaround strategy" said James Bell, publisher of IntelliChoice.com. "But our analysis shows that GM's MSRP reductions for 2006 models do not always add up to a lower price. For instance, when you look at the Cadillac STS, the actual invoice for two of the three models goes up more than $400, while a third model actually drops $700. And if a rebate is phased out or reduced, then the purchase price increases for the consumer, even if the MSRP has dropped."

"IntelliChoice.com's analysis shows the overwhelming importance of thorough research for potential buyers," added Bell. "Our message is, 'Let the buyer beware.' Before car buyers run to their nearest GM dealer, they should go to www.intellichoice.com to get the IntelliChoice Target Price on the GM vehicle they're shopping for."

Lower MSRP, but Disparate Price
The Data Analysis team at IntelliChoice came up with the following sample of prices:

2006 Buick Lucerne CXS
	Old MSRP = $35,265		New MSRP = $34,265
	Old Invoice = $32,620		New Invoice = $32,380
2006 Cadillac CTS 3.6 L
	Old MSRP = $33,160		New MSRP = $31,970
	Old Invoice = $30,673		New Invoice = $29,892
2006 Chevrolet Silverado 1500 LT 2WD
	Old MSRP = $30,875		New MSRP = $28,165
	Old Invoice = $27,324		New Invoice = $24,770
2006 GMC Envoy SLT 4WD
	Old MSRP = $34,375		New MSRP = $31,875
	Old Invoice = $31,453		New Invoice = $29,803
2006 Pontiac G6 GT Sedan
	Old MSRP = $22,555		New MSRP = $21,365
	Old Invoice = $20,863		New Invoice = $20,189

Arming Consumers with Information
Automotive shoppers can use IntelliChoice.com to find pricing on more than 1800 new model year vehicles, including GM. IntelliChoice.com offers information on the most up-to-date incentives, including all available rebates on any make or model of vehicle. IntelliChoice.com updates data each week in order to capture new and expiring rebates and ongoing programs, giving consumers the most up-to-date analysis.

Shoppers also can use the site to identify the vehicles with the best ownership cost value in 29 respective classes. IntelliChoice.com's "Best Deals of the Month" identify the best car and truck values offered by carmakers based on current vehicle pricing, market conditions and the lowest national manufacturer consumer rebate. Look for the first 2006 Best Deals of the Month next month.

About IntelliChoice.com
Part of PRIMEDIA, the country's leading targeted media company, IntelliChoice.com is the market leader in automotive ownership cost and value analysis. Founded in 1986, IntelliChoice.com is committed to empowering consumers to make better purchase decisions by providing independent and essential automotive information and car-buying tools. Through IntelliChoice.com consumers get the help they need to research, compare, configure and price vehicles. The site also connects buyers to the buying alternatives of their choice, including vehicle manufacturers and online buying services.