IRVINE, CA (April 23, 2009) — Motorcycle and ATV enthusiasts have a new resource for selecting their next bike or All Terrain Vehicle. The premier destination for street and dirt motorcycle and ATV enthusiasts, Source Interlink Media, LLC, today announced the launch of a new comprehensive Buyers’ Guide for the company’s top motorcycle and ATV web properties including: ATV Rider, Dirt Rider, Motorcycle Cruiser, Motorcyclist, Sport Rider, and Super Street Bike.
Motorcycle enthusiasts shopping for new motorcycles and ATVs now have the ability to dig deeper into what they love by reading online reviews, joining forums and viewing video, while researching the latest models from each manufacturer to determine which is best suited for their lifestyle and needs.
“We now offer consumers and enthusiasts a one stop online experience that combines complete data on all the major brands of motorcycles–as well as objective and subjective reviews from our editorial staff. This combination provides anyone looking to buy a bike with an informative and engaging way to make a decision about a purchase or trade,” said Sean Finley, motorcycle group publisher, Source Interlink Media. “Our large online audience will appreciate the availability of having details on all these bikes at their fingertips–and the buyers guide and related road test sections will offer advertisers the ideal objective environment to reach the most engaged consumers.”
Source Interlink Media will combine its award-winning editorial with powersports research from Consumer Research Solutions, Inc. (CRS), a leading powersports and RV data and services provider. The new Buyers’ Guide sections will showcase an extensive collection of motorcycle, scooter, ATV and utility vehicle information along with detailed data that includes pricing, specifications, standard features, available OEM accessories and model photos.
“Our in-depth, accurate coverage of the many manufacturers and models available in the powersports market allows Source Interlink Media to give its online magazine users a valuable new resource in the Buyers’ Guide,” said Andrea Desilets, CRS VP of Sales.
About Source Interlink Media
Source Interlink Companies, Inc. (NASDAQ: SORC), a $2.2 Billion media and marketing services company operating in 25 states, is a leading U.S. distributor of home entertainment products and services and one of the largest publishers of magazines and online content for enthusiast audiences. Source Interlink Media, LLC publishes over 65 magazines and 90 related Web sites. Source Interlink Distribution services tens of thousands of retail store locations throughout North America distributing DVDs, music CDs, magazines, video games, books, and related items. In addition to distributing over 6,000 distinct magazine titles annually, the Company maintains the largest in-stock catalog of CDs and DVDs in the U.S.–a combined total of more than 260,000 titles. Supply chain relationships include consumer goods advertisers, subscribers, movie studios, record labels, magazine and newspaper publishers, confectionary companies and manufacturers of general merchandise.
About Consumer Research Solutions, Inc.
Consumer Research Solutions, Inc., based in Westminster, Mass., is an industry leader in providing data and software for the powersports and RV markets. CRS’ flagship products include On-Track, VIN Fact, FactFinder and other competitive data and analysis tools for manufacturers, industry professionals, dealers and consumers. CRS data products cover motorcycles, scooters, utility vehicles, ATVs, personal watercraft, snowmobiles and RV. To learn more, visit www.wantfacts.com, or contact Andrea Desilets, VP of Sales, at (508) 864-6264 or adesilets@wantfacts.com.
Media Contact:
Jocelyn Johnson, Gravitas Communications, 212-924-9500, jjohnson@gravitas-pr.com
