CHICAGO AUTO SHOW, Chicago, IL, February 12, 2009 – IntelliChoice.com the leading source for automotive ownership cost and value analysis, and part of media and marketing services company Source Interlink Companies, Inc. (NASDAQ: SORC), today announced the winners of its annual “Best Overall Value of the Year” awards for 2009 cars, trucks, crossovers and SUVs. The BOVY Awards, which evaluate every facet of what it costs to own and operate a vehicle over time, identify best-in-class vehicles that deliver outstanding value and lower than expected costs.
“The BOVY Awards are an essential guide at a time when most consumers are carefully watching their wallets,” said James Bell, editor of IntelliChoice.com. “A vehicle’s Cost of Ownership has gone from ‘nice to know’ to ‘need to know’ when comparing possible purchases. The BOVYs guide buyers on which car, truck or Crossover/SUV will deliver the most value for their money, especially when that vehicle ages and starts to lose that seductive new car smell.”
In a year with 13 nameplates on the list, seven brands won multiple awards: Toyota (8), Chevrolet (5), Lexus (4), Honda (3), Volkswagen (2), Ford (2), and Audi (2). For the third consecutive year, IntelliChoice.com named the Toyota Prius the Best Overall Car Under $24,000, while the MINI Cooper Convertible won Best Overall Car Over $24,000. GM and Toyota split the overall truck winners, with the GMC Sierra Crew Cab Hybrid taking home Best Truck Value Over $26,000, and the Toyota Tacoma Best Overall Truck Under $26,000. The complete list of winners is below.
2009 marks the third consecutive year that Toyota and GM have vied for the highest total number of IntelliChoice.com’s Best Overall Values of the Year.
“This is one of the most diverse lists of winners in our 22 year history,” said Bell. “Toyota holds on to its title of having the most vehicles represented, but the list also shows how truly hyper-competitive the market is, a trend that started well before the economy hit the brakes.”
Bell also noted the strong presence of hybrids on the 2009 BOVY list, with hybrids winning eight out of 30 segments. “Even more hybrids and alternative-fuel vehicles are coming online in 2009, including trucks and SUVs,” said Bell. “Hybrids have consistently offered excellent value along with their inherent fuel savings, so we are not surprised to find more on our list. It is also significant to note that the first ‘Clean Tech’ diesel, the Jetta TDI SportWagen, has joined this illustrious roster. A car that delivers 41 miles per gallon and extra utility is tough to beat, even in an environment with relatively higher diesel fuel costs.”
Now in its 22nd year, IntelliChoice.com’s “Best Overall Value of the Year” awards recognize vehicles whose cost of ownership is significantly lower than expected compared to competitive models in the same class. The awards provide a quick reference to finding vehicles that promise the best return on investment. A listing of this year’s winners and additional information on the awards can be found online at www.IntelliChoice.com.
This year, IntelliChoice.com identified thirty-five winning models by segment and class, with eight overall category winners, including one tie. The overall category winners are:
Rather than focusing solely on sticker price or the latest incentives, IntelliChoice.com examines the most important factors that determine the long-term costs of a vehicle, including depreciation/retained value, maintenance and repair costs, fuel costs, insurance and state fees. Against these criteria, buyers can expect a lower cost of ownership for BOVY winners in relation to what they would expect a vehicle in its class to cost. In other words, as a vehicle’s price rises, costs would be expected to rise along with it. Not so for IntelliChoice.com’s Best Overall Values of the Year.
“It is important to note that a low sticker price or even low ownership costs do not necessarily make a vehicle a good value,” said Bell. “IntelliChoice.com’s Best Overall Value of the Year awards recognize those vehicles whose total cost of ownership is significantly lower than expected compared to its peers. These vehicles are not just excellent values, but the top-ranked models in their respective classes.”
2009 marks IntelliChoice.com’s twenty-third year publishing ownership cost and value analysis. For the Best Overall Value of the Year (BOVY) awards, IntelliChoice.com analyzes nearly 2000 models to identify the vehicles that promise the best return on investment within their respective classes. IntelliChoice.com aggregates and analyzes data from auto manufacturers, the U.S. government, and third-party data resources to determine the actual costs of ownership of new vehicles over a five-year period, and assigns a value rating to all mainstream vehicles sold in America each year. This insightful value rating factors the accumulated ownership costs of depreciation, maintenance, repairs, fuel, fees, financing, and insurance to identify the true standout models in each class.
IntelliChoice.com, part of Source Interlink Media, LLC, is the market leader in automotive ownership cost and value analysis. Founded in 1986, IntelliChoice.com is committed to empowering consumers to make better purchase decisions by providing independent and essential automotive information and tools. Through the IntelliChoice.com web site, consumers get the help they need to research, compare, configure, and price vehicles. The site also connects buyers to the buying alternatives of their choice, including vehicle manufacturers and an online car buying guide. Source Interlink Media is a subsidiary of Source Interlink Companies, Inc. (NASDAQ: SORC), a media and marketing services company. Source Interlink is one of the largest publishers of magazines and online content for enthusiast audiences and a leading distributor of home entertainment products, including DVDs, music CDs, magazines, games, books and related items. Learn more about IntelliChoice.com and Source Interlink.