Auto Shows
Chrysler Imperial Concept Auto Show Photo

There's a new name for massive excess: Imperial. Chrysler conjured up the historic name for its Cadillac/Lincoln rival on a 300 chassis that has been blown up and out. Wheelbase is three inches longer at 123, overall height is a step-in 64 inches, and the Rolls-Royce Phantom wannabe is about 15 inches shorter than a '56 Imperial, at 214 inches. Chrysler's standard 5.7-liter Hemi provides 340 horsepower to the rear wheels - it's authoritive power, not that of a muscle car. The ride has been tuned for comfort. It's a 2+2, with a front and rear console and a floor-mounted automatic gearshift. Despite the cushmobile hired-driver image, though, Chrysler says it's a driver's car. Chrysler says the car would cost about $50,000 if produced, and that means the suicide doors with no center b-pillar would probably have to go. But should Chrysler build it? Detroit show reaction can be most charitably described as lukewarm, with one wag describing it as a cross between the Rolls Phantom and Checker Marathon.
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