Auto Shows

2006 Hyundai Getz Auto Show Photo

My, how far Hyundai has come. Today, Hyundai waves quality as a proud banner around the globe, with growing reach around the world. Hyundai kicked off its press conference with a dynamic video, arguably the best at the show, combining visuals of headquarters, factories, and cars creating the necessary wow factor. While the Frankfurt unveilings were relatively mild, the message was clear: Hyundai is on the march. The Korean giant entered the supermini segment in Europe in '02 with the Getz, seeking a slice of the market segment that accounts for 26 percent of sales. Last year, Getz sales fell just shy of 200,000 units. At the show, Hyundai revealed a modest freshening amid dancers, drummers, and soccer players. (Yes, this is Euro-style showbiz.) In addition to a facelift, the little car is treated to three new, thrifty engine choices and electronic stability control. It's relevant to the N.A. audience that Hyundai is making rapid progress around the world, and automakers that can't react as quickly with top-notch, affordable products better getz outta their way.

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