So what price should you pay? Realistically, you should set your goal to purchase the new car at no more than IntelliChoice's target price, minus any available current factory-to-customer rebates. Our target price is calculated using the dealer invoice as a baseline, factoring in market conditions to arrive at a price that represents a good deal for you and a fair profit for the dealer. If you’re a savvy negotiator, and the moon and stars align in your favor, you can do even better.

One last note: The internet can save you both time and money. It gives you the ability to submit a quote to multiple dealers without setting foot on a lot. Dealers know they are most likely facing another competing quote, so you should reach their bottom line pretty quickly, saving time as well as your nerves. It’s recommended that you specifically select the dealer from which you would like to hear back, as well as send your request to at least three other dealers in your area. Be careful; ensure that the dealer is quoting you a price for the exact vehicle and equipment you want. Some dealers will give you a price - say, $500 over invoice - for any car on the lot. That's fine, as long as you know what the invoice price is and you have the quote in writing when you arrive at the dealership. Unless the car is coming from another dealer (a dealer trade), or is en route from the shipper, confirm that the dealer has the car in inventory or guarantees that it’s available before you agree to come down to see it.