Fuel: 24 mpg city / 30 mpg hwy
All-new last year, the 2011 Kia Soul carries over this year in four trims: Base, Soul+ and Soul! (exclaim), and Sport. After an apparent successful Hamster ad campaign and "A New Way to Roll" tagline, the Soul returns for this year with only minor changes. Standard amenities on the Soul+ include keyless entry, deep tinted privacy glass, power mirrors, and 16-inch wheels and tires. The Soul! upgrades with power moonroof, fog lights, and 18-inch wheels. To enhance the performance look, Sport models feature front and rear fascia, rear spoiler, and side sills. For a time, Kia Motors America invited consumers on-line to join a video contest. People created their own talent video based on the distinctive design of the Kia Soul for a $10,000 prize.