2010 Toyota Prius IV 4Dr Hatchback Awards

Fuel: 51 mpg city / 48 mpg hwy
MSRP: $26,600

All new for 2010, the third generation Prius line-up changes significantly over last year. This year the Prius line-up is available in I, II, III, IV, and V trims (with the Base Prius I being released later than the other trim levels). Changes for this year include enhanced design and performance features such as a quieter, more spacious interior, multiple driving mode capability, steering wheel touch controls, moonroof with solar panels and Intelligent Parking Assist. Beginning in Fall 2009, select vehicles will feature Toyota's new Safety Connect and telematics service which comes with automatic collision notification, stolen vehicle locator, as well as emergency assist and roadside assistance. An available remote air-conditioning system allows the driver to turn on the A/C so the interior temperature for comfort has been adjusted before getting in the car.

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Awards

2010 Toyota Prius Mid-Size Car

The Prius is SmartChoice Retained Value award winner in the Mid-Size Car class. In order to determine if a vehicle is truly a good value, you should consider all seven of the ownership cost areas over a period of time. A vehicle that has high ownership costs in its class, may still be better overall value than another, if its overall costs over five years is still less than we expect for a vehicle at that price. In addition to the best overall value awards and ratings we also publish the standout rankings of the top vehicles in each segment for retained value, operating costs, fuel, maintenance, repairs and total ownership costs. The Lowest Maintenance Cost awards will quickly help you identify which vehicles that will cost you the least to maintain over five years in each class.

Check Pricing

Fuel

$4,445
Maintenence

$1,623
Ownership

$27,063
Operating

$6,589
Repair

$521
Retained Value

61%

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